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INTRODUCTION
The booming retail industry has become a well-known phenomenon as it
has spread its branches throughout almost all parts of the country.
Ranked as the fifth most attractive, emerging retail market in the
world, India is considered as a potential market for local as well
as global industries.
Retail companies are badly in need of skilled and sophisticated
staff for their daily business operations in order to make most out
this booming industry. In order to fulfill this requirement, we have
specially designed this course for in Retail Management with an
exclusive aim of imparting the job-oriented skills and knowledge and
make them properly trained Retail staff with great professionalism
and innovative skills.
POTENTIAL CAREERS
After successful completion of this course, one can have an
opportunity to work for Retail industry in its departments like
customer relations and sales; retail safety and security;
point-of-sale procedures; stock control; retail industry analysis;
merchandising; food handling; beverage product knowledge; work
practices and communication; customer relations and sales; retail
safety and security; and food preparation. This course will
certainly help people with minimal qualification to grab such jobs
opportunities.
STRUCTURE
Semester 1
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Sub Code |
Details |
|
113 |
Management Information Systems |
|
103 |
Corporate Communication |
|
161 |
Merchandising Management |
|
116 |
Advertisement and Sales Promotion |
Semester 2
|
Sub Code |
Details |
|
141 |
Retail Marketing
|
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142 |
Strategic Retail Management |
|
143 |
Retail Sales & Customer Services |
|
162 |
Brand Management |
Note
Online examination will be conducted for above subjects.
Student will have to submit two assignments for each subject.
Online examinations carry 70% and assignments carry 30% weightage.
ELIGIBILITY
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Duration |
Eligibility |
1 Year
(2 Semester) |
12th pass or equivalent |
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