INTRODUCTION
Marketing management is a business discipline focused on the
practical application of marketing techniques and the management of
a firm's marketing resources and activities. Marketing managers are
often responsible for influencing the level, timing, and composition
of customer demand in a manner that will achieve the company's
objectives.
Marketing management therefore encompasses a wide variety of
functions and activities, although the marketing department itself
may be responsible for only a subset of these. Effective marketing
strategies play the keyrole in the success and growth of any
organisation.
POTENTIAL CAREERS
Industry has a great demand of Marketing Managers in today's
competitive world. This course will help opening doors of
opportunities in a wide range of industries like Banking,
Co-operative Credit Organisations, Insurance & Investment Companies,
Manufacturing industries, Automotives, Information Technology firms,
Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and
Petrochemical Companies, all Government and Semi-Government
organizations, etc.
STRUCTURE
Semester 1
|
Sub Code |
Details |
|
109 |
Marketing Management |
|
102 |
Leadership & Organisational Behaviour
|
|
103 |
Corporate Communication |
|
113 |
Management Information Systems |
|
111 |
Entrepreneurship |
Semester 2
|
Sub Code |
Details |
|
108 |
International Marketing |
|
152 |
Advertising & Sales Promotion |
|
133 |
Product & Brand Management |
|
136 |
Industrial Marketing |
|
155 |
Financial Services Marketing |
Note
Online examination will be conducted for above subjects.
Student will have to submit two assignments for each subject.
Online examinations carry 70% and assignments carry 30% weightage.
ELIGIBILITY
|
Duration |
Eligibility |
1 Year
(2 Semester) |
Any Graduate or Diploma holder
with three years of experience |
|
