INTRODUCTION
Retail is one of the fastest growing sectors around the world. It is
also thought to be one of the most exciting fields for a management
career as it offers tremendous scope for regular and direct
interaction with consumers.
The retail sector in India has witnessed a boom in the recent past,
opening up several interesting opportunities for careers in
different segments and at different levels. The growing demand for
consumer products around the world is expected to give a further
boost to the growth of the retail sector.
The PG Diploma Program in Retail Management is meant to prepare
students/executives to take advantage of the growing opportunities
to make successful careers in retail and related fields. The post
graduate diploma in Retail Management major focuses the student on
the retail management environment. The program emphasizes skill
development in strategic management, marketing, supply management,
product and brand management, retail operations, merchandising, and
personnel management that are unique to the retail industry.
POTENTIAL CAREERS
As it a boom for Retail sector world class MNCs are entering in to
the field of Retail Management; hence qualified retail managers are
in high demand in today's workplace in both large and small
organisations. It opens opportunities in a wide range of Retail
Booming Industry.
STRUCTURE
Semester 1
|
Sub Code |
Details |
|
113 |
Management Information Systems |
|
116 |
Advertising and Sales Promotion |
|
117 |
Merchandising Management |
|
106 |
Managerial Economics |
|
108 |
Technology & Operations Management |
Semester 2
|
Sub Code |
Details |
|
141 |
Retail Marketing |
|
142 |
Strategic Retail Management |
|
143 |
Retail Sales & Customer Service |
|
144 |
Retail Personnel Management |
|
145 |
Project Report |
Note
Online examination will be conducted for above subjects.
Student will have to submit two assignments for each subject.
Online examinations carry 70% and assignments carry 30% weight age.
ELIGIBILITY
|
Duration |
Eligibility |
1 Year
(2 Semester) |
Any Graduate or Diploma holder with three years of experience |
|
